As the housing market continues to evolve, so do the expectations of the next generation of homebuyers. Enter Gen Z: born between the late 1990s and early 2010s, this tech-savvy, socially conscious group is aging into the real estate market with distinct preferences that sellers should not ignore.
While Millennials have been the dominant buying force for the past decade, Gen Z is right behind them—and they’re already making waves. If you’re planning to sell your home in the next few years, understanding what this generation values can give you a strategic edge.
1. Tech-Ready Homes
Gen Z has grown up with technology in their hands—literally. Smart home features like video doorbells, smart thermostats, and app-controlled lighting or security systems are increasingly viewed not as luxuries, but as essentials. Even strong Wi-Fi and ample outlets for devices can influence their interest.
What Sellers Can Do: Highlight any existing smart home features in your listing. If your home isn’t tech-enabled, consider simple, affordable upgrades like a smart thermostat or security camera system.
2. Flexible, Multi-Use Spaces
This generation values adaptability. Whether it’s a space to work from home, create content, work out, or relax, Gen Z buyers want rooms that can serve multiple functions. Traditional floor plans with formal dining rooms may feel less relevant than open-concept spaces or extra bedrooms that can double as offices or studios.
What Sellers Can Do: Stage spaces to reflect versatility. A guest room with a desk and a yoga mat? That speaks their language. Use your staging to show possibilities—not just function.
3. Affordability and Efficiency
While Gen Z dreams big, they’re also practical. Many are entering the market with student loans and cost-conscious mindsets. They’re looking for homes that are energy-efficient and won’t drain their wallets with high maintenance costs or utilities.
What Sellers Can Do: Make sure to call out features like new windows, updated HVAC systems, energy-efficient appliances, or solar panels. If your home has low utility bills, mention that in the listing!
4. Sustainability Matters
Gen Z buyers care about the planet. Sustainability isn’t just a buzzword—it’s a value. Homes with eco-friendly features like water-saving fixtures, composting systems, or recycled materials appeal to their environmentally conscious mindset.
What Sellers Can Do: Highlight any green features you’ve added, even if they’re small. Rain barrels, native landscaping, or LED lighting are all worth mentioning.
5. Location with Lifestyle
While proximity to work is still a consideration, Gen Z is also looking for neighborhoods that fit their lifestyle—walkable communities, access to public transportation, nearby cafes, gyms, and green space. They value connection and convenience.
What Sellers Can Do: Don’t just sell the home—sell the lifestyle. Include local hotspots and amenities in your listing and marketing materials. Paint a picture of what it’s like to live there.
Why Sellers Should Pay Attention
The oldest members of Gen Z are already in their mid-20s, and many are eager to become first-time homeowners. Ignoring their preferences could mean missing out on a key buyer segment. On the other hand, leaning into what Gen Z values can help your home stand out in a competitive market.
Whether you’re selling now or planning to list in the near future, thinking ahead to the next generation of buyers is a smart move. A few small adjustments and a shift in how you present your home could make all the difference.
Need help staging or marketing your home for the next generation of buyers? I’d love to help. Let’s talk! Robin Chessick 847.641.4243
